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Web Design
Bliss Wine Redesign
Before / after website redesign for Bliss Wine Concierge: the live Shopify Dawn shop versus a dual-entry editorial rebuild.
The problem
The live Bliss site buries the two real jobs (trust a sommelier vs. shop a bottle) under a generic Dawn catalog, so first-time buyers cannot tell whether to start a box or start browsing.
What I designed
Replaced the carousel-and-cards Dawn look with a full-bleed editorial system: two ways in from the hero, overlay collections, chip filters by country / varietal / ABV / curated lists, and a flush product page that leads with tasting notes.
The outcome
A before/after wine ecommerce case covering homepage IA, custom merchandising sections, discovery filters, and the path from bottle to cart — the exact surfaces a Dawn rebuild has to get right.
Open the live Bliss Wine Redesign prototype →
Need something like this?
I design iOS and Android app interfaces in Figma, build App Store and Google Play screenshot sets that sell the app before the download, and ship working apps with AI coding tools.
Hire Daniil Mitioglo on Upwork →